I saw a commercial for Netflix last night. It featured the usual suspects – the young family, the single professional, the asian grandfather – saying wonderful things about the service. Then, near the end one of them said something about it being like “magic”. That got me thinking. It would be easy to watch the commercial and dismiss it as pure marketing. The fact is though, there was not a single over-statement in the whole ad. Netflix really is awesome, and vis-à-vis Clarke‘s Third Law, it really is magic. For real people… why don‘t you have Methflix yet?