So, are you or is somebody you know “in business”? Yeah? OK then, stop what you’re doing and read this… please. Yes it seems long, but it is so worth it. If you really insist that you are too busy or that my man-crush is too long-winded, then here is the most important part:

If what you’re doing does make sense, then, for Christ’s sake, talk like a human being. A lot of reptiles and primates died making bad decisions so that we could end up sitting in front of these keyboards, talking about “The Enterprise.” Whatever that is.